Our Journey
Our story begins in a small city, where our founder first stepped into the world of diamonds over 30 years ago. With no backing or legacy to lean on, he entered the industry from the ground up — learning everything from rough diamond selection to precision polishing and direct market selling.
By the early 2000s, one thing became clear: the market was saturated with outdated designs and inconsistent diamond quality. Customers were being underserved — and overcharged. That’s when Yash Jewels was born.
Built on decades of experience, deep industry relationships, and a passion for quality, Yash Jewels was founded with the intent to do things differently — and better.
Our Vision
At Yash Jewels, we believe that everyone deserves jewelry that tells a story — crafted with care, rooted in authenticity, and designed to last. Our vision is simple: to bring certified, high-quality natural diamond jewelry within reach — without compromising on craftsmanship, design, or trust.
We're here to redefine what fine jewelry means: elegant, honest, and effortlessly personal.
Our Promise
We are committed to offering:
Certified Natural Diamonds
Each ethically sourced and quality-assured
Modern, Timeless Designs
That reflect current trends with a classic touch
Transparent Pricing
Where beauty meets value
With in-house manufacturing expertise and a close-knit diamond network, we ensure every piece you receive is thoughtfully made, beautifully finished, and built to be treasured.
Today, Yash Jewels continues to grow proudly serving to more than 15 renowned retail showrooms & 1000+ direct retail customers — but our commitment remains the same: bringing beautifully made diamond jewelry to more people, without compromising on the values that shaped our journey.